Marisa R. Ferreira

Marisa R. Ferreira

Integrated Researcher
My academic journey has been marked by a pursuit of knowledge in various domains, shaping me into a versatile professional. I have a bachelor's degree in Agrarian Management (Portugal, 2000), a Master of Science in Economic and Management Sciences (Greece, 2002), and a PhD in Business Sciences (Portugal, 2012). My international and academic pursuits reflect a blend of management, economic sciences, and an exploration of the nonprofit world. Engaging with international programs has been a cornerstone of my professional life, I have been an invited lecturer in numerous international programs, spanning countries like Slovenia, Germany, Lithuania, Kosovo, Algeria, Italy, Greece, and many others. I underline a collaboration, as an invited researcher, at the Center for Co-operative Studies of University College Cork (UCC), in Ireland.

My professional journey is a demonstration of my commitment to education, leadership, and international collaboration. Started as a marketing and sales manager, in a small company for a year, I then embraced academia, and most of my time (more than 20 years) I was a lecturer, teaching the topics of marketing, general management, and nonprofit strategy and marketing.
Since completing my PhD, my scientific journey has been characterized by the publication of over thirty papers. The primary focus of my research spans nonprofit management and marketing, as well as corporate social responsibility and social innovation.

For the last two years, I assumed leadership roles, I am currently a Vice Dean of the School of Management and Technology of Porto Polytechnic Institute (ESTG-IPP), overseeing the organization's strategic direction and academic excellence. I am in charge of the international relationships, the research area, and the corporate social responsibility area. Since 2021 I have been CIICESI Deputy Director, in charge of international projects network and science dissemination.
Marisa Roriz Ferreira's Web Page
https://sites.google.com/site/marisarorizferreira/

Projects

Completed
Ongoing
Project
Leading Institution
Coordination
Project
11 Hub - Centro de Empreendedorismo de Impacto do Douro, Tâmega e Sousa
[NORTE2030-FSE+-01160700] July/2025 — June/2028
Leading Institution
IET - Instituto Empresarial do Tâmega
Coordination
Marisa Ferreira
Project
SAFE - Solutions for Assisting and Facilitating Equity
[S4P-25] September/2025 — March/2026
Leading Institution
Escola Superior de Tecnologia e Gestão - Instituto Politécnico do Porto
Coordination
Project
ENTER-CBL - Boosting Entrepreneurial Mindset of Students with Challenge-Based Learning
[KA220-HED-9f60e2241] November/2023 — October/2025
Leading Institution
Akademia WSB
Coordination
Óscar Oliveira
Project
Yes Igualdade
[-] November/2020 — October/2023
Leading Institution
Câmara Municipal de Felgueiras
Coordination
Marisa Ferreira
Project
Advanced Technology Higher Education Network Alliance- European University for the Digitalization of Societies
[101004096-ATHENA-EAC-A02-2019] October/2020 — September/2023
Leading Institution
Instituto Politécnico do Porto
Coordination
Nuno Escudeiro
Project
Internationalization of the University of Warmia and Mazury in Olsztyn and increase in the recognition of Polish higher education in Europe
[PPI_APM_2019_1_00081] November/2019 — June/2022
Leading Institution
University of Warmia and Mazury in Olsztyn
Coordination
Vítor Braga
Project
IACOBUS
February/2018 — February/2018
Leading Institution
Faccultad de Economía y Empresa, Universidada da Coruña
Coordination
Marisa Ferreira

Publications

Publication
Type
Year
Publication
Adriano Andreghetto; Marisa R. Ferreira; Markos Kourgiantakis. Digital Strategies for Promoting PDO and PGI Agricultural Products in Southern Europe: Evaluating Online Presence and Sustainability Communication. Sustainability. 2025.
Type
Journal Article
Year
2025
View Publication
Publication
Ana Moreira; Ana Cláudia Rodrigues; Marisa R. Ferreira. Where Is Human Resource Management in Sustainability Reporting? ESG and GRI Perspectives. Sustainability. 2025.
Type
Journal Article
Year
2025
View Publication
Publication
Marisa R. Ferreira; José Nuno Teixeira; Emília Fernandes; Regina Leite. Ha, Made You Look! Rethinking Gender Representation in Marketing. 2025.
Type
Book Chapter
Year
2025
View Publication
Publication
Ana Araújo; Ana Cláudia Rodrigues; Marisa R. Ferreira. Exploring the impact of a four-day workweek on sustainable people management: a systematic review of the literature. Journal of Organizational Effectiveness: People and Performance. 2024.
Type
Journal Article
Year
2024
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Publication
Telma Mendes; Pamela Silva; Marisa Ferreira; Teresa Proença; Ana Borges. The Perception of Corporate Social Responsibility and Employee Flourishing: Cultural Diversity as an Underlying Mechanism. European Conference on Innovation and Entrepreneurship. 2024.
Type
Journal Article
Year
2024
View Publication
Publication
Susana Rodrigues; Teresa Proença; Marisa R. Ferreira. Insights into employee perspectives on corporate social responsibility policies and practices: Embeddedness, participation, and meaningfulness through work. Corporate Social Responsibility and Environmental Management. 2024.
Type
Journal Article
Year
2024
View Publication
Publication
Ferreira, Marisa R.; Braga, Vitor; Sanchez-Hernandez, Maria Isabel; Gomes, Joana. Framing the fourth sector - dystopia or future contours?. International Review on Public and Nonprofit Marketing. 2024.
Type
Journal Article
Year
2024
View Publication
Publication
Marisa R. Ferreira; Vítor Braga; María Isabel Sánchez-Hernández; Joana Gomes. Framing the fourth sector – dystopia or future contours?. International Review on Public and Nonprofit Marketing. 2024.
Type
Journal Article
Year
2024
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Publication
Teixeira, José Nuno Ferreira; Fernandes, Emilia; Ferreira, Marisa; Leite, Regina. A (Des)Igualdade de Género e a Liderança em Instituições do Ensino Superior: Trajetórias e Percursos na Primeira Pessoa. 3º Congresso Internacional do CIEG – Centro de Interdisciplinar de Estudos de Género. 2024.
Type
Conference Abstract
Year
2024
Publication
Marisa R. Ferreira, Tatiana Faria. The “Extra” Sparkle In Higher Education Institutions: Exploring Staff Perceptions Towards Corporate Volunteering. 13th International Scientific Conference "Region, Entrepreneurship, Development" (RED). 2024.
Type
Conference Paper
Year
2024
Publication
Margarida Seara; Teresa Proença; Marisa R. Ferreira. Do corporate social responsibility practices have an impact on employer attractiveness – an approach to corporate volunteering programs. European Journal of Management and Business Economics. 2023.
Type
Journal Article
Year
2023
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Publication
Ferreira, Marisa; Carvalho, Amélia; Moreira, Carla; Silva, Carina. El papel del mecenazgo una aproximación a las organizaciones sin ánimo de lucro. https://doi.org/10.55617/revmites.56. 2023.
Type
Journal Article
Year
2023
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Publication
Chris Pentz; Ronel du Preez; Martin Kidd; Benjamin Lategan; Mirna Leko Šimić; Marisa R. Ferreira; Ana Borges; Maurice Murphy; Marija Čutura. Socio-Demographic Insights: A Five Country Study on Students' Drinking Behaviour. Drustvena istrazivanja. 2023.
Type
Journal Article
Year
2023
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Publication
Marisa R. Ferreira. Employee’s Perception In Corporate Social Responsibility: Internal Practices And Strategies Towards Cultural Diversity. Universidade do Porto Faculdade de Economia. 2023.
Type
Dissertation Thesis
Year
2023
View Publication
Publication
Mafalda Martinho; Susana C. Silva; Paulo Duarte; Marisa R. Ferreira. Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?. Social Marketing Quarterly. 2023.
Type
Journal Article
Year
2023
View Publication
Publication
Marisa R. Ferreira. Idiossincrasias do Voluntariado Internacional – Perspetiva Individual. 22nd International Congress on Public and Nonprofit Marketing. 2023.
Type
Conference Abstract
Year
2023
Publication
Teixeira, José Nuno Ferreira. A (des)igualdade de género e a liderança na academia: trajetórias e percursos (in)esperados das dirigentes do ensino superior. 2023.
Type
Dissertation Thesis
Year
2023
View Publication
Publication
Rodrigues, A.C.; Queirós, D.S.; Martinho, Ana Luisa; Marisa Roriz Ferreira. The Link Between Organisational Culture and Job Satisfaction in the Portuguese Private Institutions of Social Solidarity (Ipss): An Exploratory Approach. Revista Cooperativismo e Economía Social. 2023.
Type
Journal Article
Year
2023
Publication
Marisa R. Ferreira; Beatriz Casais. Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal. Social Marketing and Sustainable Development Goals (SDGs). 2023.
Type
Book Chapter
Year
2023
View Publication
Publication
Marisa R. Ferreira. Efeitos da responsabilidade social corporativa no significado através do trabalho- será que, o grau de incorporação e a abordagem de gestão da responsabilidade social corporativa são importantes?. Universidade do Porto Faculdade de Economia. 2023.
Type
Dissertation Thesis
Year
2023
View Publication
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