XXIV InternationalL Congress on Public and Nonprofit Marketing
The main theme of the conference will be 'Marketing for the Ecological and Technological Transition in Post-Industrial Areas.
The International Association of Public and Non-Profit Marketing (IAPNM) is a non-profit professional society created in 2002 in search of a stable networking platform for academics and professionals in marketing or other related disciplines who are concerned with or interested in these areas of knowledge, as well as any other issue dealing with responsibility in companies, administrations and non-profit organizations.
General conference topics:
- Public marketing in the context of the decline of traditional industries, decarbonization and energy transition;
- Marketing for post-growth political economy;
- Contestation and resistance – the role of NGOs, the fourth sector, trade unions and informal unions in transformation processes;
- Environment, Society and Governance (ESG) in nonprofit marketing;
- Place branding and sustainable marketing;Public and nonprofit marketing in the age of artificial intelligence and social media;
- Marketing of public services (education, health, public administration);
- Well-being and quality of life marketing;
- Richard Florida’s Creative City revisited - new transformation solutions and development of creative sectors such as e-sports and gamedev in AI era.