WÜRZBURG INTERNATIONAL BUSINESS FORUM - 8th INTERNATIONAL BUSINESS CONFERENCE

The 8th International Business Conference, to be held from May 22 to 23, 2025, in Würzburg, will bring together experts, academics, and industry professionals to discuss the balance between innovation and resilience in the context of international business, with a special focus on the tourism and hospitality sectors.
Date
22/05/2025 — 23/05/2025
Location
Würzburg, Germany
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WÜRZBURG INTERNATIONAL BUSINESS FORUM - 8th INTERNATIONAL BUSINESS CONFERENCE

This year’s theme reflects the growing need for companies to continuously innovate while building a resilient foundation to cope with crises and uncertainties. In a global landscape marked by rapid changes and challenges such as economic instabilities and climate change, the event’s goal is to provide a platform for discussion and knowledge sharing to identify effective practices that combine innovation with recovery strategies.

The tourism and hospitality sector is particularly sensitive to economic and social variations, and the COVID-19 pandemic highlighted the importance of adaptability in this sector. This special focus aims to explore how tourism and hospitality businesses can innovate in their operations, enhance customer experience, and strengthen their capacity to adapt to unforeseen circumstances. Participants will share experiences on crisis recovery, rethinking business models, and incorporating sustainability as a fundamental pillar.

The event will consist of:

  • Keynote Sessions: Thought leaders and experts will deliver lectures addressing relevant topics, such as digital innovation, crisis management, and sustainable practices in tourism.
  • Hands-On Workshops: Interactive sessions with practical exercises on how to apply concepts of innovation and resilience, targeted at managers of international companies.
  • Discussion Panels: Roundtables with industry experts, who will share their perspectives on the future of international business and how to make operations more agile and sustainable.
  • Networking: Opportunities for knowledge exchange and building strategic partnerships among professionals from different parts of the world.

The event promises to offer valuable insights and foster a more collaborative and resilient global business community.