New Marketing Trends Summer School

This Summer School taps a relevant need that Management students feel concerning Marketing and producing a Business Case. Students will learn how to produce a business case addressing a new marketing trend.
Date
08/07/2024 — 19/07/2024
Location
Católica Porto Business School
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More Information
Raquel Menezes Correia, International Programmes Manager
summerschools.cpbs@ucp.pt
New Marketing Trends Summer School

This Summer School taps a relevant need that Management students feel concerning Marketing and producing a Business Case. Students will learn how to produce a business case addressing a new marketing trend. They will also be taught how to present their business ideas to an investor audience. The application deadline is April 30, 2024 

This course will have lectures on the main topics listed below throughout the two weeks:

•  New Marketing Trends
•  New Marketing Trends in China
•  AI in Marketing
•  Deep Tech & Business
•  SEO and SEM
•  Branding
•  Business Case Roadmap
•  Place Marketing
•  Cause-Related Marketing
•  E-Content Marketing
•  Business Case
•  Portuguese Language and Culture – Immersion

Start Date: 8th July 2024
End Date: 19th July 2024
Participants can obtain 4 ECTS
Investment: 440 €