EMAC Regional Conference 2024
EMAC 2024 at ISEG from Sept 25-27 focuses on modern marketing challenges, urging research on digital consumer trends, sustainability, and societal impact. Contact details for submission and queries are provided.
The EMAC Regional Conference 2024, set from September 25th to 27th at ISEG, focuses on "Exploring the Future of Marketing: Reshaping Marketing’s Role in the Society." It emphasizes the evolving consumer landscape, where individuals are increasingly connected and concerned with both personal and environmental issues. The conference seeks papers on topics like technology-driven consumer behavior, sustainable consumption, digital marketing strategies, and more, aiming to address how companies can adapt their marketing strategies to provide meaningful, value-driven solutions to society's pressing challenges.